ashmei WINS ISPO 2013 Brand New award

We are over the moon. ashmei has just won the ISPO BRAND NEW SPORTWEAR 2013 and will present the brand at Europe’s largest sports trade show held in Munich in February 2013.

The competition was strong with entries from around the world, concluding in 93 finalists presenting their innovations to the public and industry experts to vote for their favourite.

I have been visiting Ispo for over 20 years and I am totally chuffed to bits to now be part of this show and exhibit in the hall that is the “buzz of the show” with massive press coverage, PR and exposure to the world’s premium sports buyers.


ISPO BRAND NEW is the world’s largest start-up competition in the sporting goods industry. The awards are focused on innovative products and the brands behind them. Each year the best applicants are selected by an international jury of experts.

Brands which are four years old or younger and never have exhibited at ISPO MUNICH before, can apply – backdated from the start of the current ISPO. There are several categories to which you can submit your product in order to win one of the coveted awards.

During the presentation of the products and their brands to the international jury the focus is on: product, degree of innovation, design, brand features, market potential, and marketing.

Our main goal is to provide young entrepreneurs with a presentation platform and the optimal support on their way to the international market.

A lot more than just an award

ISPO BRAND NEW is not just any contest in which the lucky winners are in the spotlight shortly. The key premise of the Awards is not only to filter out the best young entrepreneurs in sports, but to make them enter into the international market as easy as possible.

These include services which are absolutely unique and are described in more detail in the following points.