Do you just design sportswear and what type do you design?

Blue Associates was established as a specialist sportswear design consultancy in high performance sports clothing, offering a creative edge over competitors products.

We only design sportswear and are not a typical product design agency that flits from product type to product type. We live and breathe sportswear design and always start each project from a blank page.

We never copy or become influenced by what has passed before.  When we design sportswear we start from the athlete and develop clothing that performs to their requirements. Fibres, fabrics and features are selected to enhance the athletes comfort and performance rather than developing product similar to your closest competitor. Our aim is always to set the benchmark with regard to performance, features, quality and style and this is why so many of our designs have won best in test or major awards for our clients.

We provide technical sportswear design for greater performance, using base layer, merino, thermal, mid layer, soft shell and waterproof hard shell garments.

Utilising a network of audited manufacturers specialising in performance sportswear, each product is sourced to meet the demand and specification of the climate they must endure.

As a result our products are the first choice for many sporting activities; Cycle, Golf, Outdoor, Marine, Mountain, Equestrian, Snow and Extreme Sports.

We work with existing design and development teams within blue chip sportswear brands and also work with start-up brands helping on every aspect of their brand creation from brand language, ID, logo design, trim packs, concept validation, testing, costings, product design, development, sourcing and production.

Other questions:

Why did we start this?
What experience do we have?
Where do we source?
What are the minimums per style?
Do we hold any stock styles?
What is the process?