for kitchen sinks sake. As specialists in sports clothing design we do our research,
understand the market and the consumers needs and design sportswear products that
meet these. We don’t add gimmicks or features that won’t be used as these cost money
and the consumer ends up paying for them. We like to design high performance sports
clothing that does the job and offers the best value for money.
We always discuss margin expectations with our clients and target prices and we then
design our sportswear to reach these targets. This allows us to select the most suitable
fabrics, factories, features and components.
We also offer something “in-house” design teams cannot offer – Creativity. Most of our
clients have their own in-house R&D but they soon become stale, watching what their direct
competitors are doing and only researching their specific market. How many cycling
sportswear designers also understand the marine, outdoor, snow, equestrian or extreme
sports markets and constantly become involved in these different product types?
This allows us to cross over technologies and features from different markets and keeps our products innovative.